Intellectual Property (IP) should be considered as an integral part of your business strategy. Different IP rights can have a fundamental bearing on the technology you develop, the aesthetic product designs you create, the company names, brand names, logos and artwork you use, as well as other business activities.
Before you commence business activities, it is advisable to investigate whether or not those activities would conflict with existing IP rights of others. This investigation is typically aided by conducting ‘freedom to operate’ searches. Beck Greener can perform these searches for you or arrange for them to be undertaken.
Our attorneys have considerable experience in performing IP audits that help you identify your existing IP rights, areas of IP weakness and strength, and areas that have potential to be protected. From this we can help you devise an IP strategy that fits with your business goals.