Our Expertise

Beck Greener can file and prosecute your trade mark applications at a UK-national and EU-wide level, as well as filing International registrations under the Madrid system to obtain protection around the world. The firm has offices in London and Spain, and continues to provide our full range of services relating to both UK and European Union Trade Marks and Designs post-Brexit.  With the assistance of firms of foreign attorneys we also file and prosecute national applications abroad.  We can also assist you  with the commercial aspects of trade marks, such as licensing, assignment, and other formal transactions.

The Legal 500 UK directory 2022 edition promoted Beck Greener’s trade mark practice to tier 2 in 2021.  Client testimonials from the directory research state the following: "Their knowledge of trade marks and patents is outstanding. Friendly, but aggressive when fighting your corner." 

"All points of contact with Beck Greener are excellent."

"Real world counsel for busy companies. Clear concise presentations of the situation with the ability to drill down and explain complex points in a manner that maintains control with us."

"What makes Beck Greener stand out is the hands-on approach. We are treated as family, key strengths are their in-depth knowledge and communication skills which are vital to anyone venturing into this field."

A client interviewed as part of the Chambers & Partners research also stated that "I get more of a personal service from Beck Greener compared with other firms where applications can feel like a mechanised process on a conveyor belt".

Alongside registering and administering your trade mark portfolio around the world, our attorneys also act in contentious matters.  We handle trade mark opposition and cancellation actions before the UK Intellectual Property Office and EUIPO (the European Union Trade Marks Registry).  Further, a high proportion of the Registered Trade Mark Attorneys at the firm also hold enhanced rights to conduct IP Litigation before the English Courts, so that we can both advise clients, and act for them, should litigation arise.  The head of the department, Ian Bartlett, was one of the first Trade Mark Attorneys to conduct an appeal before the High Court in Aveda Corporation v Dabur India Ltd [2013] EWHC 589.  The firm has since represented clients in the High Court, Intellectual Property Enterprise Court, and at hearings before both the UKIPO and appeals to the Appointed Person with considerable success.

The department works with clients across a number of commercial sectors.  We represent large multinationals and internationally famous brands, alongside small businesses and sole traders, in fields as diverse as telecommunications, publishing, TV production, medical devices, fashion, household appliances, haircare, financial services and retail.  Further, as noted in The Legal 500 "Beck Greener has a notable reputation in the entertainment industry".  Regardless of size or field of business, we aim to provide a service tailored to accommodate your needs.

Recent matters before the High Court and the IPEC handled by Beck Greener include:

      •    IP-2016-000117 Unilever PLC and Others v Appna Cash & Carry (Manchester) Limited (settled)
      •    IL-2018-000072 Sotheby’s v The Conde Nast Publications Limited and Advance Magazine Publishers Inc. (ongoing)

Recent matters before the Appointed Person in which Beck Greener conducted all written and oral advocacy for our clients include:

      •    O-396-15 TWG Tea Company Pte  Ltd v  Mariage Frères SA (Reported also at [2016] R.P.C. 7)
      •    O-131-16 Sakura! Sakura device
      •    O-049-17 Rochester

In addition, Beck Greener has a strong record of success in trade mark matters before the General Court of the European Union and the Court of Justice of the European Union (the two highest courts in the EU).  Recent cases include:

      •    T‑162/18 Beko plc v EUIPO (ALTUS)  (judgment of 14 February 2019)
      •    C‑505/17 P Groupe Léa Nature v EUIPO - Debonair Trading Internacional (SO'BiO ētic)  (judgment of 28 February 2019)

Beck Greener is amongst the top 20 filers of British Trade Mark Applications in the country, the top 50 filers of EU Trade Mark Applications, and ranked number 2 for appearances at oral hearings before the UK Intellectual Property Office.  In addition, partners Ian Bartlett and Rowland Buehrlen both appear in the top 10 of the list of trade mark attorneys and solicitors by appearance at hearings before the UK Intellectual Property Office. (Source: CITMA Review, Issue 448, March/April 2019).

In the Legal 500 Beck Greener is singled out for providing "Excellent service with personal attention from highly experienced partners and associates".

In 2017 the firm became able to conduct trade mark matters before the Irish Patent Office, to allow us to act in Irish matters, and to continue our longstanding and extensive practice before the EUIPO post-Brexit.